— Premium Chinese Spirit · Europe
Discover Baijiu —
the spirit
the world drinks most, Europe is only now discovering.
We import authentic sauce aroma Baijiu directly from Guizhou province — the most prestigious region in China. Aged in clay, distilled seven times, 53% vol. Now available to distributors across Europe.
- Direct from Guizhou
- 6 European countries
- Worldwide delivery
- EU certified import
— What is Baijiu
The spirit the world already loves — just not yet in Europe
Three ingredients. One extraordinary region. Centuries of mastery.
Made from sorghum, wheat and the mineral-rich spring water of Guizhou province — filtered through limestone at over 1,000 metres elevation — Baijiu is not just a spirit. It is the expression of a terroir as distinctive as Cognac, Champagne or Islay Scotch.
Our range focuses exclusively on sauce aroma style (酱香型) — the most complex, prestigious and labour-intensive category. Fermented in clay pits, distilled seven times, aged in sealed clay urns. No colour. No barrel tannins. Pure terroir.
Baijiu accounts for nearly 40% of all spirits consumed on earth. Every Chinese banquet, every celebration, every business dinner — Baijiu is there. And yet, outside of Asia, almost nobody knows it exists.
40%
Global share
Of all spirits consumed worldwide
More than whisky, vodka and gin combined
1Km+
Altitude
Guizhou highland spring water
Limestone-filtered, mineral-rich — unique to this terroir
7x
Distillations
Steam distilled from solid mash
Seven rounds extracting progressive layers of flavour
30y
Maximum age
Aged in sealed clay urns
No wood. No colour transfer. Pure expression of grain.
— Distribution network
Our worldwide
partner countries
Woltermann Import has been building a European distribution network since 2018 — one country, one partner at a time. We work with importers, wine merchants, specialist retailers and on-trade operators who share our belief that Europe is ready for Baijiu.
DE
Germany
Primary market · Based in Leer, Lower Saxony. National distribution to wine specialists, Asian restaurants and gourmet retailers.
•Active · Primary market
FR
France
Cavistes, fine dining & import specialists. Growing interest from sommelier community and cocktail bar segment.
•Active
NL
Netherlands
Strong Asian community & adventurous spirits market. Import partners in Amsterdam and Rotterdam regions.
•Active
BE
Belgium
Specialty spirits retailers and restaurant groups. Brussels international community showing strong early interest.
•Active
LU
Luxembourg
High-value market. International clientele with premium spirits purchasing power. Active via cross-border Belgium network.
•Active
AT
Austria
Vienna and Graz focus. Fine dining and luxury hotel segment. Strong cultural connection to Chinese gastronomy.
•Active
• Expanding to:
Switzerland · United Kingdom · United States · Australia
Distributor enquiries welcome
We are actively looking for import partners, wine merchants and on-trade operators across Europe and beyond. Minimum order quantities apply.
— Why us
Why import with Woltermann?
Specialty spirits retailers and restaurant groups. Brussels international community showing strong early interest.
Exclusive direct partnership
We have a direct, exclusive relationship with Guizhou YingBinJiu — not a secondary importer, not a broker. What you receive comes straight from the source.
EU certification, fully handled
All European import certifications, customs declarations and regulatory compliance are managed on our side. Zero administrative burden for your business.
Personal service from Leer
You deal directly with the founder — not a sales team. Every order, every question, every tasting event is handled personally and with full knowledge of the product.
A growing market
The global premium spirits market is shifting. Bartenders, sommeliers and adventurous consumers are actively seeking new categories. Baijiu is the most underrepresented premium spirit in Europe.
Proven across 6 countries
Active distribution in Germany, France, Netherlands, Belgium, Luxembourg and Austria since 2018 — with a growing network of on-trade and retail partners.
Fast response, flexible minimums
We respond to every enquiry within 24 hours. Minimum order quantities are discussed case by case — we prefer long-term partners to one-time volume orders.
“Woltermann Import brought something genuinely new to our wine list. Our clients had never heard of Baijiu — now it’s one of our most talked-about references.”
— F.M. · Wine merchant & spirits specialist · Frankfurt, Germany
— Get in touch
Ready to bring Baijiu
to your market?
Whether you’re an importer, retailer, restaurant or simply curious — we respond to every message personally, within 24 hours.